Coleman Craddock-Willis is an award-winning marketing leader whose experience spans HBO, Netflix, Facebook and Instagram. He builds distinctive global campaigns that turn major entertainment franchises into cultural events.

Coleman currently co-leads Originals Marketing at HBO across series including House of the Dragon, The Last of Us, The Gilded Age, Industry, and A Knight of the Seven Kingdoms.

Previously, he spent five years at Netflix leading campaigns across film, television, documentaries, and live sports. Coleman connects creative vision to business growth, leading high-stakes global campaigns that build audiences and cultural impact. Earlier in his career, Coleman helped build Facebook and Instagram’s Global Sales & Partnerships organization, shaping how the platforms worked with major advertisers and agencies.

His campaigns have been recognized by the Clio Awards, Golden Trailer Awards, Shorty Awards, and other leading industry organizations.

Outside of work, he produces music and plays piano.

See his portfolio & work here.